The gift establishes the Mike Curb Endowed Program in Popular Music History, which will enhance the Institute鈥檚 curricular offerings by providing a range of guest speakers and career development events to Occidental students and alumni, as well as the naming of recognized music professionals to the Linda and Mike Curb Fellowship.
鈥淲e are thrilled that the Mike Curb Foundation is joining forces with the Branca Institute in its inaugural year,鈥 said David Kasunic, director of the John Branca Institute for Music and associate professor of music. 鈥淭his gift rightly emphasizes the study of the history of popular music as a prerequisite to creating and understanding popular music today, and that the people who know this history best are the experienced music professionals who have been part of this history.鈥
The gift will enable the College to bring to campus highly accomplished music professionals with expertise in both music history and the music industry, and will support related programming in perpetuity. In particular, the Curb Fellowship will allow the Branca Institute to capitalize on the tremendous pool of knowledge and talent in the Southern California music industry by bringing that talent into Occidental鈥檚 classrooms and music workspaces. Renowned music producer , the inaugural Curb Fellow for the 2025-26 academic year, produced 1970s teen idols such as the Osmonds and Shaun Cassidy and supervised the music soundtrack for the 1987 film Dirty Dancing, including production of the hit 鈥(I鈥檝e Had) The Time of My Life.鈥
The fellowship will also allow for a greater range of participants in the Branca Institute, especially those with music industry experience but without academic backgrounds. The Curb Fellow will give talks, masterclasses, and workshops on practical elements of popular music-making and history, and, by connecting with alumni during networking events, will reinforce the Institute鈥檚 commitment to Occidental students beyond their graduation.
Additionally, the endowed program will enhance the Music Department鈥檚 ability to teach, advise, and critique popular music as part of its fast-growing music program, which embeds music theory and practice within a broader liberal arts curriculum. Students develop an understanding of music as a creative work, as a cultural and historical expression, and as a performance medium. Billboard Magazine has repeatedly ranked Occidental as a Top Music Business School, praising the College for a music program that will solidly position graduates for careers in an increasingly complex music industry.
Curb鈥檚 endowment stems from his longstanding involvement in philanthropic activities and also from his close personal friendship with John Branca. He is the former acting governor and lieutenant governor of California, a GRAMMY Award-winning record producer, a Billboard record producer of the year, and a BMI multi-award-winning songwriter. Curb continues to preside over his own , which he founded in 1963 and which has launched the careers of numerous stars; Curb artists have received 33 GRAMMY Awards. He has received a star on the historic Hollywood Walk of Fame in Los Angeles and on the Music City Walk of Fame in Nashville. He has also partnered with the GRAMMY Museum for numerous programs and initiatives.
瓜子TV will celebrate the establishment of the institute at an on-campus concert on Oct. 18. Members of the 瓜子TV Music Department will perform the greatest hits from Branca's most renowned clients, including Michael Jackson, Carlos Santana, The Bee Gees, The Beach Boys, and Rodgers & Hammerstein.
